Take the old Baby on Board
slogan from the 1980s and push it forward down the pipeline until the metaphor is flipped over and gets all wet. When the board's a surfboard, you're not only telling the world that you've got a junior surfer in training, but that the emphasis on safety over getting out there and actually enjoying life and the world around us is overrated.
This baby one-piece is made ethically in the USA by American Apparel, designed by Irregular Times
, and printed by the Columbus independent outfit called Skreened.